Shakti Collective: The Power and Impact of Collaboration

Emerging news providers are becoming increasingly important in assisting individuals in remaining informed on the news that is significant to them, whether it be a social media journalist or a digital news startup. Many cover underreported subjects and local or language-based communities, also known as “news gaps.” But with so many new entrants, it can be difficult to distinguish those producing helpful information. We want to collaborate with the news ecosystem to direct our interaction with and support for this expanding industry. We are launching the Global News Gaps Project with a number of partners to assist in addressing this issue by: Supporting the launch of the News Creators Project — an effort led by FT Strategies and supported by WAN-IFRA, as the lead industry association partner, to deepen understanding of news voices operating primarily on social media and video platforms
Growing Project Oasis — a global effort profiling over 5,000 digital news organizations and 1,000 news creators.

150 will receive membership in WAN-IFRA and funding to build capacity, and 300 emerging news providers will receive training on Google products and strategic consultations to support long-term growth.