News Showcase is launching in Poland

This illustrated image shows people engaging with fictionalized examples of what News Showcase panels look like

We know how hard it can be to keep on top of what’s happening in your community, let alone news globally. To help address this, Google News Showcase, our product and licensing program for news publishers, will begin rolling out today in Poland as “Showcase w Wiadomościach Google.” Google has signed partnerships with 47 Polish publications, including national, regional and local publications from across the country such as Wprost, NaTemat, Spider’s Web, 300Gospodarka, Lublin24 and TuŁódź. News Showcase is part of our global investment in news and reinforces our commitment to journalism in Poland and around the world.

News Showcase panels can appear on Google products, currently on News and Discover, and direct readers to the full articles on publishers’ websites, helping them deepen their relationships with readers. Panels will also include extended access to paywalled content from participating publishers to give readers even more from their favorite sources, hopefully leading to more subscribers for the news organization. In addition to the revenue that comes directly from these more-engaged readers, participating publishers will receive monthly licensing payments from Google.

“News Showcase is another Google project supporting media outlets worldwide and once again they are doing it on such a large scale,” says Michał Mańkowski, editor-in-chief, chief operating officer and board member of naTemat Group, a nationwide online media publisher. “I am glad that Google recognizes more and more the important role of reliable and trustworthy publishers, and supports them in this way. We are proud to be in this group.”

“We are thrilled to be joining Google News Showcase. We are now certain this new platform will help us even better control how our content is seen by our readers,” says Przemysław Pająk, editor-in-chief of Spider’s Web, an independent business and technology news company. “We are not only going to use News Showcase to promote important news that we have been regularly bringing onto the media market, but also present our best columns and premium articles in an attractive way.”

Since we launched News Showcase in October 2020, we’ve signed deals with more than 1,200 news publications around the world and have launched in 14 countries including India, Japan, Germany, Portugal, Brazil, Austria, the U.K., Australia, Czechia, Italy, Colombia, Argentina, Canada and Ireland, bringing more in-depth, essential news coverage to Google News and Discover users. More than 90% of the publications that are part of News Showcase represent local or community news. Local news is an essential way for readers to connect to their communities and ensure they get the news that impacts their day-to-day lives.

“Projects like this one, supporting real journalism, are extremely important in a world overloaded with quick and short information, which often misses issues that matter,” says Michał M. Lisiecki, founder of PMPG Polskie Media SA, a traditional and new media publishing group. “Google News Showcase has a chance to gain recognition not only among editors and journalists but, most importantly, among readers who value quality content. I keep my fingers crossed for success, because it is now time for substantive and economic cooperation between global technology leaders and local media.”

“Quality local journalism plays a significant role in communities today. We are excited to be joining the project,” says Piotr Piotrowicz, CEO of Południowa Oficyna Wydawnicza, a local publishing group in central Poland, and CEO of the Local Media Association. “I believe Google News Showcase offers a chance for those important stories to reach new readers in our region and for local media to grow their digital future.”

Google News Showcase is our latest effort to support publishers of all sizes and the news industry in Poland. Through the Google News Initiative we supported 163 local Polish newsrooms through our Journalism Emergency Relief Fund to help them continue their vital work throughout the COVID-19 pandemic. We also provided 6.6 million euros to support 33 Digital News Innovation Fund experimental news projects from leading publishers like Agora, Fratria, Gremi Media, Polityka, Polska Press and ZPR Media. Around the world, the Google News Initiative has supported more than 7,000 news partners in over 120 countries and territories.

Since 2015, the Google News Lab has trained nearly 12,000 Polish journalists, newsroom staff and journalism students on a range of digital tools to help them research, verify and visualize their stories. Every year, we run an open Google News Lab Summer School for reporters from media located across the country to help them use those tools in their vital daily work in their local communities.

Google also sends eight billion visits each month to European news websites from products like Search and News, which publishers can monetize with online advertising and subscriptions on their websites and apps. Our ad technologies enable news organizations to sell their ad space to millions of advertisers globally — including advertisers they wouldn’t have access to without these services.

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